HS RUGS, a revered luxury handmade carpet brand with a strong offline presence, entrusted Artemedy to embark on a digital transformation journey. The goal was to transition from offline legacy to an online powerhouse, redefining the brand’s narrative and establishing a robust digital presence. This transformation included everything from creating a digital identity to orchestrating impactful influencer collaborations.
The Approach
Transforming HS RUGS’ offline legacy into captivating online visuals.
Crafting immersive reels and images to narrate the brand’s heritage.
Designing digital mockups for customers to visualize carpets in their spaces.
Orchestrating influential influencer collaborations, including actress Aditi Rao Hydari.
Generating B2C, B2B leads through ads and networking
Creating a comprehensive digital identity, including catalogs, templates, emails, and content.
The Outcome
Witnessed a 650%+ surge in Instagram insights.
Surpassed 100k views on reels with significant user engagement.
Establishment of invaluable B2B connections with interior designers, marketplaces, and more, resulting in strategic collaborations.
Successfully orchestrated collaborations with influencers, including Aditi Rao Hydari, to expand the brand’s digital footprint.
Generated over 1000 leads through lead generation ads, facilitating sales meetings, store visits, and strategic collaborations.
An increase in store footfall, inquiries and sales.